The first Pop-Tarts came out in four different flavors: strawberry, blueberry, brown sugar cinnamon, and apple currant. Originally not frosted when first introduced in 1964, it was later determined that frosting could withstand the toaster, and the first frosted Pop-Tarts were officially released in 1967. The product, advertised by an animated, anthropomorphic toaster named Milton, became so popular that Kellogg could not keep up with demand. Post called them "Country Squares".īecause Post had revealed Country Squares before they were ready to be put in the marketplace, Post's biggest competitor, Kellogg, was able to develop its own version in six months. Intended to complement its cold cereals, Post announced its new product to the press in 1963 before they went to market. In the 1960s, Post adapted its process for enclosing food in foil to keep it fresh without spoiling-first used for dog food-to its new toaster-prepared breakfast food. #Pop tart commercial jammit plusPop-Tarts are produced in dozens of flavors, plus various one-time, seasonal, and "limited edition" flavors that appear for a short time. Pop-Tarts were discontinued in Australia in 2005 and brought back in 2014 with two flavors: Strawberry Sensation and Chocotastic. They are distributed mainly in the United States, but also in Canada, the United Kingdom, Ireland, and New Zealand. Pop-Tarts is Kellogg's most popular brand to date in the United States, with millions of units sold each year. They are usually sold in pairs inside Mylar (previously foil) packages and do not require refrigeration. Although sold pre-cooked, they are designed to be warmed inside a toaster or microwave oven. Pop-Tarts have a sugary filling sealed inside two layers of thin, rectangular pastry crust. Pop-Tarts is a brand of toaster pastries that the Kellogg Company introduced in 1964.
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